Custom Calendars: Printed Marketing Materials worth Investing in

Author: Kate

Printed marketing materials matter! If you think that these materials are already obsolete, you better think again. Until you can ensure that all your customers and prospects will use the internet to shop and buy their own smartphone to share and exchange contact details with you, it would be best to still create printed marketing materials.

There are plenty of printed materials you can use in your marketing activities that won't cost you a lot to produce. These materials have actually been used by businesses for a long time now, but they still prove to be effective in reaching out to customers and prospects. They will help you reach out to your customers in a more personal level.

If you are thinking of the best printed marketing materials to use in your business, why not start with custom calendars. Although your first thought would be to create business cards, you can be different and invest on marketing calendars. There are actually a lot of things you can do with these materials. If you use your imagination and creativity, you can come up with decent calendars that will let you stay visible to your customers for the entire year or even beyond.

Styles

There are different styles of calendar you can use in your business. You have a choice among wall, pocket, or desk calendar for the style. The wall calendar is basically the biggest among the three types. This is use to hang on walls and carry huge and vibrant images. If you want to showcase something, you might want to use this style. Make sure though that you use high quality images in your calendar so they look impressive and eye-catching.

If you want people to carry your calendar anywhere they go, use the pocket style. In most cases, these cards are the same size as a business card to allow them to be stored easily in the wallet or business card holder. Because of the space constraint in this type of calendar, you have to pick carefully the information you will put in it.

The desk calendar, as the name implies, is often placed on table or desk tops at home or in the office. Because this calendar is often placed in front of the customer, you need to make sure that it is designed well. You can also put images in the pages to make the material look eye-catching.

Formats

In terms of the format, you have a choice if you will use one-page, four-page, or twelve-page calendar templates. Each cost differently from each other with the twelve-page being the most costly. Whichever format you use, make sure you are using it for the right reasons. If you have a lot of images to put in the templates, go for the twelve-page format. But if you want to save money, use the one-page format.

Design

Be sure to come up with the perfect design for your calendars. Remember that they will stay with your customers for the entire year. If you want them hanged or carried everywhere, you need to ensure the design is impressive and interesting enough. Make sure your complete and correct contact details are included in the template so people can contact you easily when they need to.

With the perfect style, format, and design, it would be easy for you to get good results with your marketing calendars.

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